eBay Home & Garden case study$42K months with a private-label garden line

01 — The challenge

The client wanted private-label margins on eBay but feared the classic disasters: dead stock, an unreliable manufacturer, and cash trapped in a slow-moving MOQ. Home & Garden is crowded with unbranded imports — winning meant a product buyers would search for by name.

02 — Our strategy

De-risk every step. We validated demand with Terapeak sell-through data before any factory conversation, picked a patio-and-planter sub-niche with strong search volume and weak branding, then designed a coordinated product family so every listing cross-sold the rest of the range.

03 — Execution

• Demand validated across 40+ candidate products with Terapeak sell-through data
• Low-MOQ first run (400 units) with pre-negotiated reorder pricing
• Brand storefront, custom packaging and insertion-card review strategy
• Promoted Listings launched only after organic conversion data proved the winners