eBay Sporting Goods case studyA hands-off UK store doing $47K months

01 — The challenge

The client runs an offline business and had exactly zero hours for eBay. He wanted a genuinely hands-off wholesale store — but UK sporting goods is seasonal, competitive, and unforgiving of slow dispatch.

02 — Our strategy

Anchor the catalogue in year-round categories — fitness, fishing, camping — then layer seasonal spikes on top. Five UK wholesale distributors give 1–3 day dispatch, which keeps delivery estimates tight and the account's seller level at Top Rated.

03 — Execution

• 5 UK wholesale distributors onboarded with 1–3 day dispatch SLAs
• Catalogue balanced 70/30 between evergreen and seasonal lines
• Top Rated Seller status earned in the first quarter and held since
• Weekly numbers pack + monthly strategy call — the client's only job