eBay Home Improvement case study$61K months, zero inventory, spotless account health

01 — The challenge

The client had watched retail dropshippers get suspended and wanted no part of it. The goal was a compliant, wholesale-only home improvement store — but wholesale dropship fails without real distributor relationships and disciplined listing ops.

02 — Our strategy

Build the supplier roster first, the listings second. We onboarded six vetted US wholesale distributors under proper agreements, then scaled listings against live stock feeds so the store never sells what a distributor can't ship within 3 business days.

03 — Execution

• 6 US wholesale distributors vetted and onboarded with agreements
• 900+ listings built with Cassini-optimized titles and item specifics
• Stock and price sync every 4 hours — overselling engineered out
• Promoted Listings Standard layered on the top 15% of converters